Agency: Two Tractors
Client: Bank Australia
Project: Responsible Banking
Role: Art Direction, 2D Animation, Illustration
Platform: Social / Online video
Bank Australia is committed to investing in and supporting ethical industries such as affordable housing, animal welfare, not-for-profits and renewable energy. The brief was to highlight their positive impact on the environment and society while contrasting it with the harmful investments of competitor banks in sectors like fossil fuels and live animal exports.
The challenge was to illustrate these often quite complex themes in an engaging and visually appealing manner while ensuring the final product effectively conveyed the bank's values and message. To accomplish this, I took the existing 'line art style' of illustrated icons and colour palettes of the Bank Australia branding to create a set of unique characters and elements required for the project. I then designed and animated abstract scenes that tied all the elements together, moving constantly via a fluid horizon line that linked each scene.
This process resulted in an engaging and dynamic animation that visually represented the often complex scenarios required, while keeping on brand with Bank Australia.
