Agency: Two Tractors
Client: Carsales
Job: Red Book Warranty
Role: 3D Animation / Design & Art Direction
Format: TVC
Carsales is Australia’s largest platform for buying and selling vehicles. It also provide services such as inspections, evaluations and warranties when buying a car. One of these services is Red Book Warranty, a service that covers buyers for unknown issues when purchasing a second hand car.. The client requested a TVC that showcased the service, using the established graphical treatment delivered in previous explainer videos that I had produced for them.
I proposed taking the existing treatment into a 3D-rendered world for that extra impact and impression required to grab attention in a broadcast commercial. I began by blocking out the script through storyboards and 2D animatics. As the 3D route is more time-consuming and involved, blocking out the animation first through boards and timing cuts was very important to work through any potential script changes or feedback. It was then rolled into and built and animated in 3D software. I used a 'cel shader' effect to keep within the look and feel of the existing 2D vector style branding of their previous animations.
The treatment allowed for a lot of dynamic movement in 3D space, which gave it the impact it needed for broadcast while keeping the graphic elements simple enough to work within the client's budget.
