Agency: Two Tractors
Client: ChillFactor
Project: ChillFactor TVC
Role: Art Direction, 2D Animation, Set Design
3D Animators: Bruno Garcia, Paul Travers, Matthew Goodwin
Platform: TVC
This was a TVC for a product that enabled children to make their own healthier slushies at home using fruit juice and other options. The brief was to create a very energetic, fun and colourful animation to appeal to a young audience.
I developed the idea of the cups dancing as if it were a type of stage show musical, in the vein of the very flamboyant 1952 film the Million Dollar Mermaid, with bright and colourful abstract sets and synchronised dance movements building to dramatic finales. The 3D sets were designed as simple abstract geometry with a colourful mixture of textures. The cups moved or 'danced' through and interacted with the sets similar to sets on a stage show.
The final product needed to be fully rendered in 3D software. I worked closely with a small team of 3D animators who built the models and sets from scratch, based on the design and timings of the 2D animatic I had developed. It was another fun project to work on and the client was delighted with the product, which readily achieved the aim of engaging a young audience with an energetic and colourful treatment.
