Agency: Two Tractors
Client: CitiPower/Powercor
Project: Bushfire Safety Switch (REFCL)
Role: Art Direction, 2D Animation, Illustration
Platform: Social / Online video
As climate change increases the risk of devastating bushfires, CitiPower/Powercor has been developing new technology to prevent power lines from starting bushfires within Victoria. The preventative measures include creating a database of vegetation surrounding the network by using advanced Lidar mapping and also a smart network switch known as REFCL, to instantly cut the power to a section of the network if a line is damaged.
The brief was to explain the technology behind the new safety measures in a readily understandable way to a lay audience. I designed an isometric 3D treatment, which is a very effective way to communicate technical information through illustration and also retain consistency in the graphic elements.
The project successfully communicated the complex technical concepts underpinning the vital objective of reducing the risk of bushfires.
