Agency: Pancho
Client: Bunnings
Project: Mimosa Outdoor Furniture
Role: Cel Animator, Compositor
Illustrator: Lilian Darmono
3D Animator: Wilfred Patriarca
Platform: TVC
This unique project was for a TVC to showcase Bunnings’ outdoor furniture range supplier - Mimosa. The pitch required the integration of painterly illustrations of the garden setting with live-action footage of the furniture filmed on a green screen. The complex process to achieve this involved all of the individual elements being drawn and hand-painted and then meticulously composited together with the keyed furniture in 3D software. A virtual camera fly-through was then tracked and locked to the camera of the furniture footage.
My role was to animate the animals that appear in the garden using traditional hand-drawn cel animation to fit within the organic, painterly aesthetic of the treatment. The animals included native birds, goldfish, a lizard, a cat and a snail. This task was extremely challenging as the animals also had to move in 3D space to match the camera movement. I closely studied footage of each of the animals, looking at the specific way each moved and building rough sketches to block out their basic motion. Having locked down the movement, the next step was to painstakingly finesse the animation, establishing the way the animals’ masses moved in 3D space. This involved illustrating several hundred frames of animation, adding more detail in for each pass.
The ambitious and complex animation process to achieve the end result paid off with a unique and well-received commercial.
