Agency: XYZ Studio
Role: Lead Compositor
Project: Minute Maid
Platform: TVC
American-based juice company Minute-Maid required a TVC featuring a significant amount of visual effects shots to show city streets coming alive and literally bursting with oranges and growing vines.
I worked with a team of 3D animators to composite and track the live-action plates with the CGI renders. The compositing work for the visual effects was challenging. The first step was tracking and locking a virtual 3D camera to the live-action camera movement. The next step was masking and layering the live-action plates so the CGI elements could be integrated and interact with objects in the city streets. The final step involved taking the CGI renders and blending them seamlessly into each shot. Achieving this required a complex multi-pass rendering, where shadows, highlights, reflections etc were all separated and then meticulously refined in the composite until the impression of realism is achieved.
The finished TVC achieved the visual impact required, incorporating a number of ambitious and challenging visual effects that were all successfully realised thanks to careful planning by the visual effects supervisor and skilled 3D artists. It was gratifying to work with such a talented team.
