Client: City of Melbourne
Project: Melbourne Moomba Festival
Role: Art Direction, 2D Animation, Illustration
Format: Event display
The Moomba Festival is an iconic Melbourne event held every year; an even more iconic part of the festival is the Birdman Rally on the Yarra River. To promote the event I was contracted by the City of Melbourne to make a light-hearted and fun animation showcasing the history of the Birdman Rally.
The script was ready to go and City of Melbourne was open to ideas about how to visually portray the historical background of the rally. The only requirement was to incorporate the numerous historical photos in their collection. I proposed a collage-style cut-out treatment that used elements of existing photos cut up and mixed in with graphics. The graphics I created were made in such a way that they also appeared to be cut out of scrapbooks, newspapers or old photos.
The client was very much on board with the idea, as it allowed a lot of creative license but retained the archival images they wanted to highlight. The animation was played to tens of thousands of people on screens at the Birdman Rally.
