Agency: Two Tractors
Role: Art Direction, 2D Animation, Illustration
Project: SEEK - Journey of a Job Ad
Format: Online video
The job search company SEEK has a sophisticated system of algorithms that connect job seekers to advertised roles. The brief was to find a way to showcase the journey a job ad goes on as soon as it’s posted on the platform.
I pitched the concept of it quite literally going on a journey, a jet-setting job ad. The idea lent itself to the aesthetic of a fun retro style ’60s jet-set theme, when travel was particularly romanticised and exotic.
I established a look and feel that fit the SEEK branding but also reflected the modernist design of the era. I collected numerous references of 1960s airline posters and logos, luggage tags and airport interiors for inspiration. I proceeded to build the storyboard and an animatic, mapping out the movement of the job ad as it travelled from location to location. As the job ad moved through the SEEK platform each stop represented an exotic destination arrived at by plane, taxi or boat.
The result was a fun and engaging way to showcase the job ad to job seeker matching algorithms developed by SEEK. The constant movement and stylised modernist-era design provided plenty of momentum and interest for the audience, while still communicating the key points of the process without being too literal and technical in the visual representation.
