Agency: Two Tractors
Client: SEEK
Project: SEEK Employee Rights Resource
Role: Art Direction, Character Design, Illustration
Animation: Bruno Garcia
Platform: Social / Online video
The job search company SEEK provides numerous resources for employees. This brief called for an animated video resource to inform workers of their rights if they were fired during a trial period for a new job.
I thought it important to design relatable characters to reflect a broad diversity of demographics and occupations so audiences could connect to their situations. The time and budgetary constraints meant the animation of the characters needed to be simple and limited. In response, I designed the typography and secondary graphic elements to be bold and full of energy and movement to keep the video engaging and drive home the key messaging.
The animation was well-received by the client, having successfully met their aim of educating employees about their rights via engaging and relatable characters.
