Agency: Two Tractors
Client: SEEK
Project: LGBTIQA+ Discrimination
Role: Art Direction, Character Design and Illustration
Animation: Bruno Garcia
Format: Online video
In Australia, it is against the law to not hire someone because they identify as LGBTIQA+. And yet, workplace discrimination based on a person's sexuality or gender identity is an ongoing issue. Discrimination can take many forms, including being paid less, singled out for disciplinary action, overlooked for promotion, or even unfairly dismissed.
This animation is part of an ongoing series educating workers about their rights. SEEK asked me to develop a unique treatment for the series aligned with the brand's colour palette.
One of the challenges was designing relatable characters that would adequately reflect the broad diversity of the LGBTIQA+ community. I worked with SEEK to establish the character design for the various scenarios depicted, then developed the treatment for the typography and other graphic elements. The goal was to meld the largely character-driven scenes with secondary graphic elements to keep it engaging and drive home the key messaging.
The animation addressed the complex issues of discrimination due to sexuality or gender identity, and continues to serve as a useful resource or anyone who finds themselves in this situation.
