Agency: Two Tractors
Client: SEEK
Project: SEEK Volunteer > view website
Role: Art Direction, Character Design, Illustration, 2D Animation
Format: Social / Online video
SEEK Volunteer is Australia’s single largest source for finding volunteer opportunities. At any one time, around 12,000 community volunteer opportunities are advertised. SEEK developed a portal service to help companies encourage their staff to take up volunteering (and paid volunteer leave) by linking them with community volunteer opportunities.
I created a treatment through multiple references and style frames working with SEEK to establish the look and feel. The character design was also an important factor. Having created the main character, I built the rest of the cast based on this treatment. I blocked out the scenes through storyboards before initiating the animation. The ‘hero’ character required simple rigging in 2D software for the facial expressions and movement to interact with the variety of volunteering situations depicted.
The clients were really pleased with the animation and the characters and elements were used widely across the SEEK Volunteer website.
