Agency: Two Tractors
Role: Role: Art Direction, 2D Animation, Illustration
Project: Simply Energy (Engie) S.M.A.R.T Battery
Format: Online video
Engie (previously Simply Energy) are a global leader in sustainable energy and innovation. They required an animated explainer for their new S.M.A.R.T solar energy storage battery. The device is designed to effectively store energy generated from solar panels and can also connect to other S.M.A.R.T batteries, creating a virtual power plant if needed in a blackout.
The assignment was to visually communicate all of the technical aspects and advantages of this innovative product in a clear and engaging manner. The design also had to reflect the live-action drone footage of the suburban neighbourhood and featured house in the opening and closing sequence. I began by developing style frames of the house and wider neighbourhood both in daylight and at night. I also created the treatment of power moving through the scenes, which was crucial to demonstrating the process. Having established the treatment, I moved onto storyboards and then onto the final animation.
The end result was well received with t he visuals effectively demonstrating technical and complex concepts in an easily understandable way for a broad audience
