Agency: Two Tractors
Client: University of Melbourne
Project: School of Biomedical Sciences
Role: Art Direction, 2D Animation, Illustration
Platform: Social / Online video
Melbourne University’s School of Biomedical Sciences partners with world-renowned research facilities, including the Doherty Institute which was instrumental in the fight against Covid-19 in Australia. The School plays a fundamental role in helping us better understand disease, including research into vaccines for HIV and influenza.
The University required an animated video promoting their Biomedical Degree program. The task of the animation was to follow a narrative of two potential students exploring the various options and benefits of building the units of the degree to suit their needs. The elevator motif demonstrates the students moving up through a ‘tower’, each floor showing options and elements of the course. As they reach their final career destination on the rooftop, it becomes evident that the tower is in the shape of the letters BIO MED.
I developed an isometric exploded view treatment used in technical drawing to demonstrate the buildings in a stylised way and also create the modular nature of the tower building concept. I wanted to keep the tower concept very abstract and not too literal; each scene/level is constantly constructed and then deconstructed, which also helped keep the design light and the animation movement fluid.
The final animation received positive feedback from both prospective students and the faculty, effectively meeting and exceeding the client’s goals of promoting the course.
