Agency: Two Tractors
Client: University of Melbourne - Melbourne Medical School
Project: Doctor of Medicine
Role: Art Direction, 2D Animation, Illustration
Platform: Social / Online video
The University of Melbourne Doctor of Medicine program has been restructured so students can essentially build their own degrees to suit their interests and requirements. The University needed an animation to promote the new course structure as flexible and progressive, to inspire prospective students to enrol. The first task was to design a set of characters that would depict potential students from a broad range of demographics, backgrounds and personal situations that might be relevant to the way they study. The second step was to integrate the characters into a visual treatment and concept. I proposed the construction site motif; all the components of the custom-built degrees are built as a series of towers for each student.
This project was one of several University of Melbourne science and medical animations I have worked on. They are always a pleasure to work with and always very open to creative ideas to promote their courses.
