Agency: Two Tractors
Role: Art Direction, 2D Animation, Illustration
Project: Faculty of Medicine
Format: Social / Online video
The Faculty of Medicine, Dentistry & Health Sciences is heavily focused on research, with a long history of achievement in tackling important health challenges. Students and teachers have included several Nobel Prize laureates and have contributed to huge achievements such as developing the bionic ear, and eye health research that has halved the rates of blindness in Indigenous communities.
The brief was to showcase the facilities and achievements of the Faculty in an engaging video for interested students. The project required a lot of information-heavy content to be displayed on-screen to support the narration. I worked with the Faculty to find a solution by creating a design treatment that used technical drawing techniques of isometric cut-away scenes and anchored text tabs that then built on and off in each scene to reduce clutter.
The animation was embraced by the University and Faculty of Medicine as not only a resource for engaging future students but also to showcase the proud scientific achievements of the school over the decades.
