Agency: Two Tractors
Client: VicRoads
Project: Vehicle Registration
Role: Art Direction, 2D Animation, Illustration
Format: Online video
Part of a series of instructional animations I created for VicRoads. The purpose of the videos was s to showcase a new simple and streamline process of transferring vehicle registrations.
The challenge was to find a way to keep the very minimal and simple graphics dynamic enough to provide interest throughout the series. I developed a visual treatment that was a mixture of 3D models and 2D artwork both built in an isometric perspective so they could be combined seamlessly. The combination allowed the simple elements to be extruded in 3D space and allowed for more dynamic movement using depth as opposed to just 2D movement.
The series was rolled out using this treatment and the extra addition of 3D perspective and models gave it a more dynamic while keeping within budget and short timeframes.
