Agency: Two Tractors
Client: Workplace Giving Australia
Project: Workplace Giving Explainer
Role: Art Direction, Character Design, Illustration, 2D Animation
Format: Online video
Workplace Giving Australia is a not-for-profit organisation that enables employees to contribute a portion of their pre-tax salary to charity. In many cases employers match staff donations, doubling the amount contributed. The organisation was after a fun and dynamic character-driven animation that follows an employee engaging with the various key elements of the program and its function.
The script and brief suited an exaggerated and cartoon aesthetic but without being too over the top. In response to the limited budget and volume of animation required, I designed the characters to be as simple as possible. I made up for the simplicity of the characters by drawing heavily upon cartoon principles of exaggeration, staging and anticipation to drive the story and keep the content engaging.